Twitter on NASCAR

Twitter, the popular social media site has recently launched a live event experience for NASCAR Sprint Cup Series happening at POCONO Raceway.  Racing fans of the giant social media can now receive tweets from twitter.com/nascar for every moment happening at the race. The deal between NASCAR and Twitter is aimed at boosting tweeting and viewing for both parties.

NASCAR and Twitter’s partnership is seen as a positive move from both camps and could bring more alliances between NASCAR and other social media in the near future.  Twitter’s Vice president of media Chloe Sladden said that the experiment is a precursor to permanent deal with the Racing giant in the future. She said both will be working on bringing best content faster and to the delight and information of the racing aficionados.

However, both NASCAR and Twitter is mum about details of the deal.

Twitter is apparently an instrumental to the success of TV Shows like the X Factor and sport events like the Super Bowl. Being a popular social media, Twitter has enhanced viewing and thus contributing to the big ticket sales or high TV viewer ship. With NASCAR partnerships, Twitter for the first time will devote a special area for a live event like the NASCAR races.

Mark Martin.