Toyota Unleashes Redesigned 2013 Camry.1

Toyota Motor Corp. has taken another step to boost the identity and distinction of its vehicles with the release of 2013 Camry.  The racecar, which would be driven by Kyle Busch, would banner Toyota at the NASCAR Sprint Cup Series. The 2013 Camry’s launch is seen as Toyota’s final initiative to make its racecar more distinct and recognizable than its competitors Ford, Dodge, and Chevrolet. To enhance car graphics and the entire look, the Toyota Racing Development and Toyota’s Calty Design Department teamed up to use streetcar’s design elements in the Camry race car edition. An official at Toyota said that the 2013 Camry appears more like a production vehicle in hopes of strengthening the relationship between NASCAR fans and manufacturers.

The 2013 Camry’s front grille was patterned after the production model, while distinct character lines mark its side. The rear bumper was updated and all of these redesign efforts made the vehicle more similar to the street Camry, which is considered the best-selling car in America. The Camry has been selling at a fast pace in America for 10 straight years. Moreover, the Kelly Blue Book hailed the 2012 Toyota Camry as the Best Redesigned Vehicle, while called it the Most American Car. Toyota’s move is in line with NASCAR’s attempts to make its cars more exciting. This stirs the anticipation for the 2013 Camry when it hit the road at Daytona International Speedway’s “Speedweeks” in February.